Saving energy is more than just a trend nowadays: When consumers are reviewing electronic devices for a potential purchase, they are looking for low energy consumption values. That kind of information has been available for years for many household devices in the form of the European energy label. The labels are applied in a highly visible way to help consumers make comparisons between the highlighted properties on different devices. Those consumers value the energy label as a tool to identify devices that are thrift with energy, and thus save costs over the long run. It's clear that these factors are important for the purchase of a television as well!